Where innovation meets impact
We bring experts from across the Group together to experiment with AI, test new ideas and explore how emerging tools can improve how organisations report, communicate and build culture. The work we do here shapes the support we give our clients every day.
How we are helping clients with AI
As AI rewrites the rules of stakeholder engagement, organisations are facing new and unexpected challenges. These are areas where we are already helping teams make real, practical progress.
AI Stakeholder Assessment:
Where does your organisation stand?
Answer a few questions to get a clear view of your maturity, peer comparison, and the practical actions needed to build trust and confidence in your organisation’s approach to AI.
How we use AI across the group
AI supports how we work every day - improving quality, strengthening governance and giving teams more time to focus on higher-value thinking.
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We follow clear Group-wide guidance for responsible use, ensuring AI is applied securely, ethically and with human oversight. Every output is reviewed, sourced and checked before it is used.
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We use industry-leading enterprise AI tools to support early drafting, research and analysis, improving efficiency while keeping human judgement at the centre of quality and decision-making.
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Through practical training, playbooks and demonstrations, we give our people the skills to use AI effectively - building confidence and helping teams apply AI thoughtfully and appropriately in their work.
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Through the AI Lab, we explore emerging tools safely and work with clients to co-create AI approaches that fit their needs - from reporting workflows and content development to communication challenges.
Latest AI News & Insights
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Research
Work isn’t settling down - expectations are rising insteadA new 2026 report draws on cross-industry insight to examine how organisations are adjusting to continuous change, AI adoption and shifting workforce expectations.
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Blog
AI search is changing who gets seen…and who disappearsAI search is shifting from optimisation to understanding. Discover how credibility, structure, and authenticity now decide which brands stay visible in the age of AI.
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Blog
Research shows winning the AI race starts with culture, not codeNew research reveals that AI’s biggest barriers are human. Explore how culture, trust, and leadership can accelerate your organisation’s AI transformation.
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Blog
The Internet is under threatAI is quietly stripping the economic fuel that kept the open web alive. Group AI Czar, Rod Banner, reveals why its foundations are cracking and what the industry must confront next.
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Blog
What Singapore’s Budget 2026 means for businessBehind the policy detail sits a clearer message: strategy needs to adapt, disclosures need to hold up, and assumptions around growth, talent and sustainability are being tested.
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News
Positive Change Group at Oxford AI SummitInsights from Oxford’s flagship event reveal how organisations must rethink governance, human agency and value creation as AI reshapes stakeholder expectations.
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Research
AI is reshaping digital communications landscapeBlack Sun's 10th annual Digital Index reveals a record 52% performance gap between digital leaders and laggards. Discover which companies are excelling at stakeholder engagement and the strategies driving their success.