Star

Spark positive change

The stakeholder engagement group for a new era of business

Star

Strong stakeholder relationships are now critical

Businesses today are navigating constant change - new technology, regulations, evolving operating models and expectations. How you engage your stakeholders through all this shapes your reputation, resilience, and ability to move forward.

Build trust and connection through intelligent stakeholder engagement

Most organisations engage their stakeholders separately, creating gaps and competing narratives. Our specialist agencies work as one - aligning what you say with what you do and giving your business a consistent story your stakeholders can trust.

Three specialist service areas.
One connected approach.

Reporting, culture, communications and social impact each reveal part of your organisation. We bring them together - delivering a connected approach to stakeholder engagement that builds stronger relationships as expectations evolve.

Business impact that
drives positive change

When stakeholders are aligned, your organisation becomes easier to run.
Decisions move faster. Teams pull in the same direction. Leaders can act with confidence.
And you can turn actions into real progress.

Build trust
Create connection
Make impact

Our global changemakers

200+

Specialists

5

Global hubs

26

Nationalities

Trusted by the world's leading organisations

Our group works for 150 international clients including some of the most ambitious and forward-thinking organisations across the globe, spanning multiple sectors and geographies and continents.

Associated British Foods plc
AstraZeneca
BT
Burberry
Virgin
Diageo
Compass Group
IAG
Schroders
GSK
IHG Hotels & Resorts
Haleon
Croda
Pearson
NatWest Group
Babcock
De Beers Group
Rio Tinto
The Adecco Group
Allfunds
AXA
gategroup
Glencore
Subsea 7
Carlsberg Group
Coca-Cola HBC
Newton
Vesuvius
Pepco Group
AFP
aramco
Ittihad
Playtika
IHS
Seplat Energy
UCB
LinkedIn
Citi
Peloton
Nasdaq
Goldman Sachs
McCain
Indivior
Meta
Stripe
Wendy's
NCR
Fresnillo
Fastly
Kent State University
Converse
NBCU
Hochschild
Burger King
Del Monte Quality
Jardines
Standard Chartered
Olam
Prudential
Sembcorp
Keppel Corporation
OCBC
Temasek
StarHub
Income
Certis
IHH Healthcare
sats
South32
Great Eastern
Mapletree Logistics
Petronas

A powerful collective

Our specialist agencies work together every day - and our clients feel the difference.

Astrazeneca
Burberry
IHG
ABF
Client work
Client work

Lead through change

Ideas, insights, and interviews for leaders navigating a world shaped by rising expectations, evolving technology, and the need for stronger connections in business.

Positive Change Group wins Silver at Corporate Content Awards 2026

News

Positive Change Group wins Silver at Corporate Content Awards 2026

Black Sun Global and Stratton Craig win Silver in Best Purpose-Driven Content at the Corporate Content Awards 2026 for DTEK’s Fight for Light Action Report.

View More >>
The trust gap: what FTSE 100 annual reports are still getting wrong

Research

The trust gap: what FTSE 100 annual reports are still getting wrong

Black Sun Global’s 21st annual Complete 100 finds only 64% of FTSE 100 companies make a clear investment case and just 51% set measurable strategic targets. Research on trust, transparency and the future of corporate reporting.

View More >>
Helen Bennett appointed Group CEO of Positive Change Group

News

Helen Bennett appointed Group CEO of Positive Change Group

Former Weber Shandwick UK CEO Helen Bennett joins Positive Change Group to its next chapter of international growth for the global stakeholder engagement group.

View More >>
Digital Index 2026: are corporate websites ready for the AI era?

Research

Digital Index 2026: are corporate websites ready for the AI era?

Black Sun Global’s eleventh annual Digital Index finds companies score just 22% on AI discoverability against 73% for corporate narrative. Why AI readiness is the new digital divide for the C-suite.

View More >>
Culture that counts: is your business ready to prove it?

Event

Culture that counts: is your business ready to prove it?

Boards, investors and employees are scrutinising culture as never before. Our ChangeLAB roundtable and new whitepaper explore how to make culture credible, measurable and tied to business performance.

View More >>
Stakeholder engagement is broken - the rules have changed

Blog

Stakeholder engagement is broken - the rules have changed

AI has become a stakeholder. Visibility is total. Inconsistency is now consequential. The model most businesses still rely on was built for a different era.

View More >>
Reimagining women’s health through AI

Interview

Amber Vodegel

Reimagining women’s health through AI

How the creator of one of the world’s biggest pregnancy apps is launching a privacy-first menstrual health platform for 100M users.

Watch interview >>
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Become a changemaker

Catalysts for lasting change. We're restless innovators who believe business can be a powerful force for good. Join a culture where sparking positive change isn't just what we do - it's who we are.

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