Black Sun Global wins Gold with Haleon at the AI Comms Awards

AI innovation recognised at industry level

Black Sun Global has won Gold for ‘Best AI-Driven Insights, Measurement and Evaluation’ and Silver for ‘Best Use of AI in Content Creation’ at the AI Comms Awards 2026 - in partnership with its client, Haleon, one of the world’s leading consumer healthcare companies, home to brands including Sensodyne, Panadol and Centrum.

Louise Pyman, Haleon’s Head of Digital Channels, Content and Editorial, was also named ‘AI Communications Leader of the Year’ - recognising her role in transforming how AI is being applied across corporate communications.

The awards add to growing industry recognition for the Haleon partnership, following Black Sun’s recent double Gold win at the prestigious International Business Awards (Stevie® Awards) for digital excellence.

Rethinking corporate communications in the age of AI

The winning work centred on a fundamental rethink of Haleon.com - prompted by a striking discovery: Large Language Models were visiting the site three times more frequently than human users, and visitors arriving via AI were 600% more engaged than those typing the web address directly.

Black Sun and Haleon restructured the website so its content could be better understood, cited and surfaced by AI platforms such as ChatGPT, while introducing new measurement capabilities to track how Haleon is represented across leading AI models.

The result: improved visibility, more accurate AI-generated answers, and a new framework for measuring corporate reputation in the AI era.

The approach is now being rolled out across Haleon’s wider brand portfolio -including Sensodyne and Panadol - shaping the company’s broader digital strategy.

About the AI Comms Awards

The AI Comms Awards recognise organisations, agencies and individuals using artificial intelligence to transform corporate communications. The programme covers excellence across content creation, insight and measurement, employer branding, reputation management and innovation - highlighting work that is setting new benchmarks for the communications profession.

Got any questions?

If you’d like to find out how Black Sun Global can help shape your digital strategy or strengthen your AI communications approach, we'd be happy to connect you with the team.