Rightmove | From compliance to connection: Rethinking the Annual Report

Rightmove plc is one of the UK’s leading online property platforms, helping people find homes and navigate the housing market. With millions of listings and a strong presence in both residential and commercial property, it plays a central role in how people search, compare, and make decisions.

The challenge

With a strong track record and clear market leadership, Rightmove wanted its Annual Report to better reflect the strength of the business. The goal was to move beyond a standard regulatory format and create something more meaningful: a report that would reflect the company’s values, highlight its progress, and speak to a wide audience - from investors to employees.

The solution

Black Sun Global worked closely with Rightmove to reshape the Annual Report with a more engaging and forward-looking narrative. Key sections were redesigned to bring out the stories behind the numbers - showing how the business creates value at every stage of the property journey.

By weaving in strategic priorities and innovation themes, the report became a clearer reflection of Rightmove’s ambition, progress, and role in the market.

The results

The new Annual Report has been recognised as a bold step forward, bringing Rightmove’s purpose and performance to life in a way that’s both clear and compelling. It’s now being used as a key tool for engagement, helping to reinforce the company’s reputation as a digital leader in the property market.

The project showed how a strong narrative, paired with thoughtful design, can turn a report into something more powerful: a way to connect, communicate and build long-term value.