People Made
AstraZeneca is a British-Swedish multinational pharmaceutical and biotechnology company headquartered in Cambridge, England. One of the world's largest pharmaceutical companies, AstraZeneca develops and commercializes prescription medicines across major therapeutic areas including oncology, cardiovascular, respiratory, and immunology.
The challenge
AstraZeneca’s had a phenomenal journey of transformation and after defining the global EVP and employer brand in 2016, they asked People Made to refresh – faced with a new challenge. The work pushed boundaries to unite the workforce behind one globally differentiating EVP and Employer Brand to accelerate growth, reaffirm their strength and resonate with an increasingly diverse business in a way that’s both human and digital.
The solution
We engaged with 1,050 people in 23 markets over the course of three months to create an EVP for each of the nine business units, tailored messaging for three priority talent segments in each of the business units and one global EVP that united the diverse teams and disciplines in the business.
The results
An EVP to push boundaries
Three important themes sat at the heart of our EVP – a deep-seated belief in the power of diverse people and thinking, a drive to keep pushing the boundaries and for it all to connect with AstraZeneca’s inspiring purpose. These themes shaped our Global EVP statement: Diverse Minds. Bold Disruptors. Meaningful Impact.
A bespoke Employer Brand portal
We helped build a portal to house the work for their EBRM and Talent Acquisition teams to access – this included our 10 EVPs, tailored recruitment messaging, creative guidelines, Employer Brand toolkit guides and templates (social posts, digital banners, emails, eflyers etc), as well as training materials.
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